Google Search Engine Changes Impacting SEO

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Nearing the conclusion of 2016, Google started letting web designers understand about impending adjustments to their online search engine ranking system that would have a result on how sites would be seen in 2017. To continue to rank well in 2017, websites will need to satisfy particular additional requirements. In this post, I discuss these necessary new adjustments that will impact your website’s natural SEO rankings in the Google Search Engine.

The initial item on their list is that of making sure that your site has really a launched SSL certificate. Now, as far as Google search rankings go, you will begin to be penalized if you do not have an SSL certificate on your site.

Amongst the first modifications in this regard presently now in place, is that if you do not have an SSL certificate on your site, the Google Chrome web browser will position and exclamation mark “!” on the URL line to let the page audience comprehend that the site has really not been secured. Clicking the exclamation mark raises the details of the security offense. This new item is now present in online internet browser with the January 2017 Chrome “56” web internet browser upgrade.

SSL certificates are not a substantial expense nowadays and you can get them put in for as low as about $26 each year if you are not running an e-commerce site and about $70 or more if you are. Google is seriously thinking of customers being protected as they go to websites directed by Google and they want to make sure that customer details gone into upon these sites is encrypted and a person’s information is safeguarded. Use this google keyword tracker

In this regard, they will because of that be penalizing those websites that have not put an SSL certificate in an area. So, if being found by Google naturally is essential to you, this is an action you will need to take with your site.

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